I love bookstores. I really do. There’s this quaint family-owned bookstore down the road from me where I could spend hours. They even have a used books section with some really old offerings. I’ve spent more money there than I care to remember. But I’ve supported a family business and walked away with some wonderful new works, and so in the immortal words of that ruffian from We’re the Millers: “NO RAGRETS”
I even have a plethora of fond memories from my childhood in big box bookstores. An hour wandering the children’s section of Barnes & Noble or the music section of Borders (remember them?) was a treat. There’s something about a classic in-person book-buying experience that just feels nostalgic and, well, right.
And yet….and yet.
Let’s wind back a moment. Back in April, Elizabeth A. Harris of the New York Times wrote about how Barnes and Noble has become an unlikely hero for small bookstores. See, B&N used to be the enemy: the big box competitor putting old fashioned mom-and-pop rivals out of business just by rolling into town. But then the block gained an even bigger and scarier bully: Amazon. The one-stop-shop behemoth has unthinkable buying power, inventory capacity, and unmatched delivery times. The end result:
Today, despite the rise of other formats, the industry still relies on physical books — in 2021, they brought in 76 percent of publishers’ sales revenue, according to the Association of American Publishers. And more than half the physical books in the United States are sold by Amazon.
To control the majority of the overwhelming majority of the literature market in the United States is a grim reality for its competitors. And it means that the only realistic brick-and-mortar competitor is the multi-billion dollar hedge fund-owned B&N with its more than 600 hundred stores. After a successful new strategy launch, B&N’s future is looking pretty bright.
Unfortunately, the customer experience, to be blunt, kinda sucks. Have you been in a B&N lately?
“We’re out of stock but we can order it for you”
Yes, I can order it for me too. Not really why I’m here.
Ah well, guess I’ll look around for something else. Oh this book looks interesting. Too bad the pages are bent and spine cracked by the last four people who came into the store, bought a coffee from Starbucks, and sat reading it for hours like it’s a library. Oh well, if it’s good enough I’ll overlook it. How much is it? Holy crap, $30 for a paperback?! Whatever, maybe it’s amazing. I’ll check some reviews online. Annnnnd it’s $15 on Amazon and, unlike this much-read store copy, unused.
I’m not a snob. I get that books are expensive and some people, particularly young people, may read in bookstores because they can’t afford to buy a copy. I get it. But I’m also not going to spend $30 on the only copy of the book that four people have already much-used. If the store even has what I’m looking for in the first place. If they’re not telling me they can order it for me on their website.
I’m also not always looking for the cheapest deal. I’ve happily paid more to family-owned businesses for products I could get less expensive from a major corporation. I’d be much happier to pay that $30 for a pre-read copy of a book from a small business bookstore. I could justify that in my head and heart as supporting the small bookseller.
But what am I getting from the B&N (or any other big box bookstore) experience? Overpaying for a book (if they have it in stock at all) so that I can stick it to Amazon by….enriching another multi-billion dollar corporation? Encouraging them to keep doing what they’re doing, which is a substandard and overpriced experience?
There’s an argument to be made about supporting the business so that its employees continue to have jobs. But that’s true of literally any business. Even if, in some fantasy universe, B&N and its brick-and-mortar allies finally slayed the Amazon behemoth…Amazon’s employees would be out of work. It’s sad but that’s how the cookie crumbles.
I’m not trying to trash B&N. I want going there to be a wonderful experience. I want them to figure out how to provide a quality in-person experience. Small bookstores have a built-in quaintness. The hedge fund-owned big box store has no such natural advantage. They need to find a justification for existence beyond, “I need this book today — not tomorrow. I’ll hope they have it in stock and I don’t care how much it costs or how much it’s been used.” And so far B&N and its big box rivals haven’t been successful in that.